Why You Should Create a Walmart Seller Account Today
You’ve probably heard the buzz: Walmart Marketplace is booming. With more than 150 million unique visitors each month, it has become the go-to platform for third-party sellers ready to reach a wider U.S. audience. But here’s the catch—while it’s a goldmine of opportunity, getting started requires strategic planning.
If you’ve been asking yourself how to create a Walmart seller account, this blog is your one-stop guide. From eligibility requirements to expert-level tips, we’ll break down the process and give you insider advice to ensure your application stands out.
What Makes Walmart Marketplace Different?
Before you jump in, it’s important to understand what sets Walmart apart from platforms like Amazon or eBay:
| Feature | Walmart Marketplace | Amazon FBA | eBay |
|---|---|---|---|
| Application Required | Yes | No | No |
| Monthly Fees | None | $39.99/month | None |
| Fulfillment Options | WFS or self-fulfill | FBA or self-fulfill | Self-fulfill only |
| Brand Trust | High | Medium | Medium |
| Competition Level | Lower | High | Moderate |
Walmart offers a curated seller environment. That means less competition, but also higher entry barriers. If you’re ready to play with the big brands, this is your stage.
Step-by-Step: How to Create a Walmart Seller Account
1. Check If You Meet the Requirements
Walmart is selective. Here’s what you need:
- A registered U.S. business (LLC or Corporation)
- U.S. address and EIN
- Product catalog with UPCs/GTINs
- Sales history on platforms like Amazon or Shopify
- Customer service and return policies in place
If you’re just starting out, you might be better off building sales history on other platforms before applying.
2. Gather the Required Documents
Before applying, make sure you have the following on hand:
- Business EIN and W9 form
- Bank account details
- Digital product catalog
- Contact info for verification
3. Start Your Application
Visit Walmart Marketplace and click “Join Marketplace.” Fill in your business and payment details and submit your product category info.
- Business name and address
- Tax and payment information
- Product categories
- Integration method (API, bulk upload, or solution provider)
Expect the process to take around 10-15 minutes if you have everything ready.
4. Pass the Verification Process
Once submitted, Walmart may take up to 2 weeks to review your application. They verify business legitimacy, marketplace experience, and overall readiness.
Pro Tip: Use your best-performing product data from other platforms (like Amazon or Shopify) as part of your application to demonstrate proven success.
5. Complete Onboarding Tasks
- Set up your Seller Profile
- Configure tax & payment settings
- Upload product listings
- Run test orders
- Go live!
Walmart provides onboarding support via their Launch Checklist. You can also get help from Walmart Solution Providers for things like catalog optimization and WFS integration.
6. Consider Walmart Fulfillment Services (WFS)
Using WFS gives your products faster shipping and better Buy Box visibility. Think of WFS as Walmart’s version of Amazon FBA. They store, pick, pack, and ship your products. The benefit? Fast delivery with the Walmart trust factor.
Mistakes to Avoid When Creating a Walmart Seller Account
- Using personal instead of business accounts
- Missing or mismatched documents
- Listing restricted products (like CBD or alcohol)
- Low-quality images or missing UPCs
Avoid these missteps by thoroughly reading Walmart’s Seller Help Guide.
Real Talk: My Experience Applying for a Walmart Seller Account
I applied for my own seller account in early 2020. Despite years of experience on Amazon and Shopify, I still got stuck during verification—they flagged a mismatch between my W9 and business name. It delayed the approval process.
Lesson learned: Triple-check all your legal docs and bank info before submitting. Walmart’s review team is meticulous, and even a small inconsistency can slow you down.
The silver lining? Once I got approved and uploaded my listings, I saw my first sale in 48 hours. It confirmed what many sellers are now realizing: Walmart is a sleeping giant waking up fast.
Pro Tips to Maximize Your Walmart Seller Journey
- Optimize Listings: High-res images + keyword-rich titles
- Use Sponsored Ads: Try Walmart Connect for visibility
- Track Pricing & Analytics: Use SellerApp or Helium 10
- Maintain Seller Score: Keep order defect rate and cancellation rate low
Final Thoughts: Is Creating a Walmart Seller Account Worth It?
Yes, 100%. The application process requires care, but Walmart’s audience and brand trust are unmatched. If you’re ready to expand beyond Amazon, this is your move.
Have questions? Drop them in the comments or subscribe for more eCommerce tips. Check out our Walmart listing optimization guide and WFS beginner’s walkthrough.
Let’s get you selling on Walmart Marketplace the right way.