If You’re Used to Jungle Scout and Keepa… Read This First
When you first create a Walmart seller account, you might assume product research will work like it does on Amazon. You open Keepa, pull your Jungle Scout Chrome extension, estimate sales, analyze review velocity—and done, right? Not quite.
Walmart’s data ecosystem is newer, less transparent, and built differently. There’s no public sales rank, fewer mainstream research tools, and inconsistent historical data. But don’t worry—there are powerful tools built specifically for the walmart.com seller crowd.
Understanding the Walmart Product Research Landscape
Walmart doesn’t provide sellers with tools like Amazon’s BSR or Brand Analytics. So if you’re forecasting demand, you’ll need to work smarter—with third-party tools, marketplace logic, and a fresh approach.
How Walmart Differs from Amazon
- No public “sales rank” to measure velocity
- Review count grows slower (fewer shoppers)
- Tools are newer, often Walmart-only
- Walmart search algorithm prioritizes completeness + price over “relevance”
- Less competition = bigger upside if you move early
Bottom line? You need to adjust your research process. Below is your updated Walmart product research stack—tested, refined, and built for Amazon sellers making the leap.
Tools for Product Research on Walmart Marketplace
1. Helium 10 for Walmart (Cerebro + Xray)
Helium 10 brought their best Amazon tools to Walmart. With **Cerebro**, you can reverse-search a Walmart product ID and see the keywords it ranks for. With **Xray**, you get sales estimates, price, and review data while browsing any Walmart product.
- Ideal for: Amazon-native sellers who already use Helium 10
- Use case: Competitive keyword analysis + opportunity validation
2. WallySmarter (All-in-One Walmart Intelligence Suite)
Think of this as Jungle Scout for Walmart. With tools like:
- Product Database: 150M+ Walmart items searchable by filters
- Chrome Extension: On-page stats for sales, stock, pricing
- Keyword Tracker + Reverse Lookup
- Competitor alerts + auto-repricing (Amazon to Walmart)
It’s built for sellers who want everything in one place—keywords, pricing, and competitor intelligence.
3. Bizmetrica (The “Keepa” for Walmart)
If you’re missing your Keepa charts, this is the closest thing for Walmart.
- Price history and seller count tracking
- Real-time inventory insights
- Sales velocity estimates
- ROI and profit calculators
Use it to spot demand drops, price fluctuations, or jump into listings when others run out of stock.
4. Marter (Lightweight, Fast, Focused)
Perfect for resellers or arbitrage sellers. You get fast profitability breakdowns, competitor stock insights, and clean UI.
- Chrome extension shows profit and ROI instantly
- Sales history, review stats, and seller count
- Great for fast sourcing decisions
5. DataSpark (For Deep Data Nerds)
If you love spreadsheets and granular metrics, this is your power tool.
- Product database + sales rank estimators
- Keyword Explorer (via Sheets add-on)
- Storefront analyzer + out-of-stock finder
- Bulk product lookup for wholesalers
It’s a data-heavy option for pro sellers or agencies.
Tactical Tips for Forecasting Sales on Walmart
Since Walmart doesn’t show sales rank, here’s how to forecast demand:
- Use Amazon sales volume as a baseline, then multiply by 10–30% for Walmart
- Count number of reviews vs. review rate (slow reviews = slow sales)
- Use WallySmarter or Bizmetrica to estimate monthly sales
- Look at inventory movement across multiple days using Bizmetrica
- Consider buying and testing the listing with a small WFS shipment
Remember: Walmart has less shopper volume than Amazon—but also less competition. You don’t need 1,000 monthly sales to win.
Reality Checks: The Hard Truths About Walmart Research
- No centralized product research tool is as mature as Jungle Scout
- Search volume estimates are newer and less transparent
- Historical pricing data is limited compared to Keepa
But the upside? You’re early. Walmart Marketplace is growing fast, and tools like Helium 10, WallySmarter, and DataSpark are improving every month.
Final Thoughts: Research Differently, Not Blindly
If you’re an Amazon seller looking to expand, you don’t need to wait for perfect data. You just need to learn **how to read Walmart’s signals differently**—use reviews, pricing trends, stock levels, and third-party tools to make informed bets.
And remember: less competition + better margins + early mover advantage? That’s a play worth researching.